DOs
Set objective goals
Set goals that are measurable
Encourage people to set their own goals
Set high but achievable goals
Pair high performance with commensurate rewards or recognition
Provide a way for users to share their goals with their social circle
DON’Ts
Don’t set ambiguous goals
Don’t set goals that are to easy or too difficult
Make goals too easy or unachievable
Fail to reward or recognize achievements
Share goals with others without explicit user agreement