Individuals with high openness-to-change values have an overall higher level of innovativeness and an overall higher correlation with creative accomplishment. These individuals can provide more creative and diverse contributions in tasks that require it.
![Spinning roulette wheel] (/assets/images/inc01.png) Credit to Casino1Club.com</sub></sup>
High risk preference is present in individuals who gamble and align to stimulation and self-direction values. Individuals with these values tend to be more creative, therefore if creativity is a desired goal of a task, offering lottery-style rewards will attract participants/users that will provide more diverse and innovative ideas.
![Screenshot of Amazon Mechanical Turk] (/assets/images/inc02.png) Credit to Amazon Mechanical Turk</sub></sup>
Using Mechanical Turk to obtain labels for images, benefits highly from large numbers of labels and original, diverse thinking. The type of Turkers that can provide this kind of thinking, are more likely to be attracted by lottery-style rewards.
“(…) [participants of a brainstorm activity] who chose the lottery rated ~2 times more additional ideas” (Hsieh, Kocielnik, 2016).
“participants who chose lottery reward generated ideas that were more original (…). They also generated a more diverse set of ideas in terms of thematic categories” (Hsieh, Kocielnik, 2016).
