People are driven by different preferences and values. Let the user choose the right incentive for themselves.
![Woman thinking about different types of incentives] (/assets/images/inc03.png) Credit to the author</sub>
The best incentive often is not the one with the highest monetary value. For example, a $10 Starbucks giftcard easily translates to a coffee and a snack. Sometimes, it may not even involve money, such as a digital badge or bragging rights. Offering choice allows the user to select what is most valuable for themselves.
![Advertisement promoting an app that publishes deals for students] (/assets/images/inc04.png) Credit to MyUniDays.com</sub></sup>
This advertisement, promoting the UniDays app, lets the user choose which snack they prefer for using the app in-store.
A study on the impact of incentives on participation bias proved that, people were motivated more by some incentives than others, depending on their personality.
This includes: Participants who were categorized as “open to change” performed best with no pay or a lottery entry than fixed pay or a charity donation Participants who were categorized with “self-transcendence values” performed best with fixed pay
