Make pros outweigh cons for users to take action
Within the stages of change, in order for users to move through the stages from precontemplation - no intention to take action within the next 6 months - int...
Recent Posts
Cater to Stages of Change
Identify where your target users exist within the 6 stages of change to help your product work for your target users more effectively.
Benevolent peer pressure to promote good outcomes
One of the contributing factors that promotes success in planning for long term goals is positive social reinforcement, and/or strong societal norms.
Cultivate a positive attitude
The Theory of Planned Behavior tells us that someone’s attitude toward a behavior will influence whether or not they form an intention toward some action. Po...
Leverage social norms for change
The Theory of Planned Behavior (TPB) states that personal action is influenced by three factors: attitude, subjective norm, and perceived control over a beha...
Social Support Helps Resist Temptation
Temptation defines the intensive urge to engage in a specific behavior in difficult situations. Most commonly, temptation stems from negative affect or emoti...