DOs
Provide positive feedback for a specific task
Give people a choice for the form their feedback is provided in
Provide opportunities for self direction
Do encourage people to build relationships with those that have a positive influence on them
DON’Ts
Provide the same generic messages – users will become blind to the message
Provide extrinsic rewards
Instill a sense of competitive pressure
Don’t nudge people to form bonds with those that will drive them to adopt negative behaviors