Make pros outweigh cons for users to take action
Within the stages of change, in order for users to move through the stages from precontemplation - no intention to take action within the next 6 months - int...
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Cater to Stages of Change
Identify where your target users exist within the 6 stages of change to help your product work for your target users more effectively.
Benevolent peer pressure to promote good outcomes
One of the contributing factors that promotes success in planning for long term goals is positive social reinforcement, and/or strong societal norms.
Cultivate a positive attitude
The Theory of Planned Behavior tells us that someone’s attitude toward a behavior will influence whether or not they form an intention toward some action. Po...
Leverage social norms for change
The Theory of Planned Behavior (TPB) states that personal action is influenced by three factors: attitude, subjective norm, and perceived control over a beha...
Social Support Helps Resist Temptation
Temptation defines the intensive urge to engage in a specific behavior in difficult situations. Most commonly, temptation stems from negative affect or emoti...
Let the User Pick Their Incentives
People are driven by different preferences and values. Let the user choose the right incentive for themselves.
Offer lottery-style rewards to incentivize creativity
Individuals with high openness-to-change values have an overall higher level of innovativeness and an overall higher correlation with creative accomplishment...
Empowering Effectiveness
Including empowerment strategies in design will result in higher levels of self-efficacy in safe decision making.
Optimize on Reminders to Engage with the Intervention
Reminders to remain engaged with a digital health intervention can be good cues to action. However, these reminders may be more effective if they are only se...
Provide support and reassurance to overcome perceived barriers
Barriers to behavior change may include misinformation, social stigma, cost, inconvenience or other issues. Interfaces that enable social support and accurat...
Set high goals to propel the high performance cycle
High goals build trust in a person’s ability to accomplish an action, which, in turn, encourages high task performance. Satisfaction resulting from high achi...
Set specific goals
Setting specific goals leads to higher performance than encouraging people to do their best.
Encourage Sharing Goals
Encouraging someone to make a public commitment toward a goal encourages success in reaching the goal. This is because it makes actions a matter of personal ...
understanding
Monkey see Monkey Do
By means of social comparison processes, when we see someone who is “like us” performing or mastering a health behavior, our self-efficacy beliefs can be...
brainstorming
Monkey see Monkey Do
By means of social comparison processes, when we see someone who is “like us” performing or mastering a health behavior, our self-efficacy beliefs can be...
building
Monkey see Monkey Do
By means of social comparison processes, when we see someone who is “like us” performing or mastering a health behavior, our self-efficacy beliefs can be...