DOs
Provide details on how society at large engages with this behavior based on user action.
Respectfully present risks or alternative outcomes for not engaging in the behavior.
Integrate personal network circles where possible to increase motivation and accountability.
Use positive and encouraging language
Foster positive community culture
Remind users about positive long term outcomes of behavior change
Use social reinforcement for positive behavior change
Align the benefits of the intended behavior with social norms
DON’Ts
Leverage discouraging or demeaning language if the user decides to not move forward with the “accepted” behavior.
Use negative language or make users feel bad about making mistakes
Don’t be overly optimistic toward objectives that the user might not be able to achieve
Use negative peer pressure to change behavior
Make someone feel bad or excluded from social communities