DOs
Emphasize the pros first and foremost
Try to mitigate the cons (concerns with the behavior change)
Accurately represent pros and cons
What sort of behavior will my product affect and in which stage in the behavior change process are my target users a part of (Precontemplation, Contemplation, Preparation, Action, Maintenance, Termination)?
Which behavior change stage will my product help my target users reach?
Product X tries to help its users reduce a negative behavior, but these users have relapsed back into the negative behavior. Generate 3 questions and 3 suggestions you would present to the designers of product X.
Create a safe environment where people can talk about their problems and temptations openly, without judgement
Connect people with experts or other users who experience(d) similar behavior changes and succeeded
Allow people to track and/or display their successes to create accountability
DON’Ts
Allow discouraging and/or disrespectful comments/behaviors from other users
Use peoples information or data without their approval
Allow negative affects or enforce cravings